What is a domain name and why do you need one?

A domain name is the unique address of your website on the internet — for example, your-business.ru or youthink.pro. Think of it like a phone number or mailing address for your business in the digital world. It allows clients to easily find you online, type your address into a browser to access your site, or send an email to your company mailbox. A well-chosen domain name makes your business more recognizable, professional, and trustworthy.

How does a domain help small businesses and entrepreneurs?

Having your own domain is a powerful tool for building a personal brand and increasing competitiveness. By using a domain for your website, email, and other services, you create a unified and professional online presence. It builds trust with potential clients, makes your business easier to remember, and allows you to control your entire digital infrastructure — without relying on free services that may change their terms or disappear. Keep in mind that buying a domain is essentially renting it for a specific period (usually from 1 to 10 years). After that period, you must renew it to avoid losing your digital address.

Where to buy a domain name?

You can purchase a domain from accredited registrars. In Russia, reliable companies with a wide selection of domain zones and user-friendly management panels include Reg.ru and Nic.ru. These registrars not only sell domains, but also provide tools to configure them for your website and other services — which we’ll cover in upcoming articles.